Copy make easier?

Copy has already existed when the technique of printing which also mean the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images.

But what I want to talk about is copywriting, its purpose are kinda different. Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to take action, or influence their beliefs. Copywriters are used to help create direct mail pieces, online ads, e-mail and other Internet content or offline copywrite like ad printing. Copywriting can also appear in social media content including blog posts, tweets, and social-networking site posts.

The Internet has expanded the range of copywriting opportunities to include web content, ads, emails, blogs, social media and other forms of electronic communications. Writing for the web is very different from writing for other media, tending to be more succinct than traditional advertising.

In year 1999, the web was first taken over the website owners for profits, they don't care about how original the content is. It could be duplicate and spammy as long as it would still rank for its keyword term. Nevertheless nowadays web content must be relevant for the audience. Instead of counting the keywords in the content, count how many readers more focus on. They now more focus on the originality of the web content by using a tool called Copyscape for plagiarism checking. Also, instead of just calling the visitors to do action, they have to know how to appeal to the audience with the content. This is similar to what I'm doing now for the website project. As a Interactive Media student, I must make the content not just relevent to the title of the website but also need to consider the needs of the target audience, what the users expect to see in the website. Put content which not talid with goal achieve of the website will just lose its usability, and also if copy someone's content for personal website usage will only cause plagiarism. Therefore before start to do the content, we always plan out the site map first.    

This is the site map I done for my website content. When doing the site map, I always have to relate to the goal I set for my website.

In other contexts:
Plagiarism by students, professors, or researchers is considered academic dishonesty or academic fraud. Some individuals caught plagiarizing in academic or journalistic contexts claim that they plagiarized unintentionally, by failing to include quotations or give the appropriate citation. While plagiarism in scholarship and journalism has a centuries-old history, the development of the Internet, where articles appear as electronic text, has made the physical act of copying the work of others much easier.


Bibliography:
McCoy, J. (2013). Infographic: A Timeline History of SEO and Web Copywriting - Express Writers. [online] Express Writers. Available at: https://expresswriters.com/infographic-a-timeline-history-of-seo-and-web-copywriting/ [Accessed 19 Jan. 2015].

Susan D. Blum (2009) , My Word!: Plagiarism and College Culture. Cornell University Press 240pp.
YouTube, (2015). What Does a Copywriter Do. [online] Available at: https://www.youtube.com/watch?v=CHuoV0LkczU [Accessed 19 Jan. 2015].