2014年11月23日星期日

Internet- Songwriters killer?


I like Taylor Swift's songs although I'm not her biggest fan therefore most of the time I listen to her music online. Nevertheless I read an article about she has been pull her latest album "1989" from Spotify (a commercial music streaming service providing digital rights management) and claimed that she's not contribute her life's work to an experiment that didn't fairly compensates the writers, producers, artists, and creators of this music. She dosen't agree with perpetuating the perception that music has no value and should be free. She said that art comes from hardwork and should be paid. This term made me think of the climbs of the piracy nowadays due to the Internet. Another celebrity, WILL.I.AM said that VEVO and YouTube were unfairly forcing artists to accept certain branding associations, while carefully removing the artist from the profit stream, as far as technology killing the music industry. Yes, Vevo paid for the content but YouTube is open source to public (they can download the video with no boundaries) which mean the videos are free and the artist too. These situation made me concern the problem about our profits will lesser than our hardwork by spreading or putting our work on Internet. Is it Internet really that bad? 

From my opinion, there always has pros and cons, Internet gives no boundaries for piracy and unfair profit to the artist but it also gives a huge expossure for the their albums to the outside world. I found an article which can argues about this statement. Ron Miller said that the Internet is the best distribution channel ever created and it is up to musicians and record companies to figure out how to exploit it. 



 The inforgraphic above shown 21% of the artist's revenue was comes from digitally selling. Internet has provides plattform for the artist to exposure their art work to the outside. 

 It wasn’t any longer about getting paid for every album or record. It was about getting the word out about the artist music and using channels like YouTube to whet the appetites of their fans. Some unpopular artist have to use the system and get their constituencies excited about their music, so they show up at concerts and buy merchandise and give them different ways of making money.

 The Internet changed everything. Set Taylor Swift as example, in fact, when she removed her music from Spotify, she knew that it would 'spark' a conversation and get people talking about the new album. She’s taking advantage of social media and the Internet while trashing that same channel as exploitative.
       

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